GATEKEEPER

1. Hi, I’m _______ from Dallas Passport.
2. We host an event similar to Restaurant Week, ours is called Local Flavor.
3. And your restaurant is invited to join.
4. So, who should I talk to that makes marketing decisions.

(LET THEM ANSWER) 

1. Are they available?

(IF NO) 

1. When would be the best time for me to call them back?
2. Can I get their email real quick?
3. (Update info in the CRM, create a Meeting or Call to follow up with this Lead.)

INFLUENCER / DECISION MAKER

1. Hi, I’m _______ from Dallas Passport. 
2. We host an event similar to Restaurant Week, ours is called Local Flavor.
3. And your restaurant is invited to join.
4. You’re familiar with how successful those dining events are, right?

(LET THEM ANSWER) 

(YES)

1. Did you participate in Restaurant Week last year?
2. (Update info in the CRM)

(LET THEM ANSWER) 

LOCAL FLAVOR DINING TOUR

1. Our Local Flavor Dining Event lasts from Sunday June 16th –  Sunday June 23rd. This is the perfect time to host an event, when business seasonally slows down.
2. That week is also the summer solstice. A time when people traditionally are going out more.
3. Customers will make reservations for your 3 or 4 course menu. These dinners highlight your most popular dishes, or a Chef’s Special just for that week.
4. This is the perfect opportunity to grow your customer base.
5. Our marketing system will drive traffic to your social media. We use what’s called a social reservation system.
6. Guests promote your event on social media, in exchange for a better price, or a free dessert.
7. 100 people sharing on social media equals 35,000 people seeing your restaurant.
8. Our Dallas Passport app allows people to submit video testimonies of their experience at your event.
9. The videos can be posted on your social media. And video testimonies are the hottest form of online marketing.
10. Also, when guests make reservations you receive their Name, Email, and IP address. This is invaluable data for remarketing and helps you build a membership program. 
11. Our program not only drives business, it builds your customer base.

EVENT MARKETING

1. Our dining events succeed because we use a highly focused marketing system. 
2. We reach a pre-qualified audience by distributing 10,000 magazines called the Dallas Passport.
3. Your restaurant will get an advertisement in the magazine with a QR code, which drives people to your listing in the Dallas Passport App. 
4. There they can share your event on social media in exchange for a better price.
5. We only distribute the magazine within 2 miles of your location. We invite residents, tourist and concierge.
6. We know which buildings to invite, since we know how much they pay for rent. This is how we focus on the right people.
7. To ensure the best turn out, we work with concierges at the high-rises, apartments and hotels.
8. Most restaurants pay the concierge between $1 and $5 per guest they send. And that program absolutely works.
9. I know this would be a huge success for your restaurant.
10. Does this sound like something you’re interested in?

(LET THEM ANSWER) 

LET’S GET STARTED

(YES)

1. Great, so, let’s get your dining event setup and marketing going.
2. The price is $500 for participation. That get’s you in 10,000 magazines, and in the Dallas Passport App.
3. That’s bring your average cost to 5 cents per person, making this is the most cost effective form of marketing available.
4. We do have a lot to build to make this as successful as possible for you.
5. So, can we get started today?

(LET THEM ANSWER) 

1. First, I’ll send over the program info, invoice and terms.
2. Then I’ll send an email that details ‘what’s next.’
3. When can we hold a virtual meeting to show you all the details?

(LET THEM ANSWER) 

1. Great, thank you for your time. Look for my emails.
2. We’ll talk to again on  date  and   time.
3. Have a great day!

HIGHLIGHTS / VOICEMAIL MESSAGE

1. Our restaurant event is called Local Flavor. 
2. Customers make reservations for your 3 or 4 course Chef’s menu.
3. Our next event will be held in June during summer solstice.
4. This is the perfect time to host an event, when business traditionally slows down.
5. The price is $500 for participation. That get’s you in 10,000 magazines to promote your event.
6. Your event will also have a listing the Dallas Passport App.
7.